4 - Location Advantages of Rural Villages in Developing the Creative Economy

The creative economy is one of the economic sectors continuously evolving over the past decade. The creative economy possesses unique characteristics, including locational flexibility, wherein it can thrive in various settings. Rural areas hold significant potential for developing the creative economy. The characteristics of rural areas offer diverse resources that can be optimized to support the creative economy.

This presentation provides an overview of the study's findings regarding rural entities as advantageous locations for developing the creative economy, particularly in the performing arts sector in Temanggung Regency. The locational advantages are assessed regarding the availability of supply and demand within the rural context, specifically in performing arts. The supply aspect considers the availability of human resources, creative ideas, supporting infrastructure, and raw materials. Meanwhile, the demand is evaluated based on the level of demand, marketing, and income generated.

The research findings indicate that rural areas offer an optimal locational advantage for developing the performing arts as a component of the creative economy. The availability of supportive human resources, abundant creative cultural ideas, public and private infrastructure, and easily accessible raw materials are evidence of this advantage. Furthermore, the local community's fondness and love for their culture ensure a consistently high demand, creating a secure market for performing arts. This research strengthens the argument that the creative economy is a flexible economic sector that can thrive in various locations, including rural areas, with significant potential.

Co-Author 1
Hafzhi Nur Azmi, University of Diponegoro