3 - Storytelling as a Mean of Co-Creation for Bandung Old Town Area Tourism Plan

Creative knowledge creation and dissemination in tourism planning involves a dynamic process of drawing from diverse sources to envision and design engaging, contextual, and sustainable tourism activities. This methodology will be applied in the process of tourism planning and development of the Bandung Old Town area through the collaborative story of stakeholders, including local communities, businesses, government, and cultural experts. The project aims to propose alternative means of developing a tourism development plan that will infuse authenticity into the destination’s offerings. Bandung Old Town area with its architectural, historical, and cultural potential, recently has become a vibrant place with various public, cultural, and commercial activities. From casual hang-out activities to the more peculiar things like cosplay of local horror movies and anime characters along the street. These activities have their own story and narrative which has the potential to create locally contextual knowledge in tourism plans as well as to disseminate it to the public at large. Storytelling will play a pivotal role in this research-based activity, both in the creation and dissemination phase of the produced knowledge in the form of the tourism development plan. Interviews and discussions with the area’s stakeholders will be the strategy of the people’s narrative collection as input for the tourism plan that will be exhibited to the public. Moreover, it will allow this project to study the obstacle of this collaborative process in local, empirical, and informal knowledge creation and dissemination. Henceforth, it will contribute to the broader scientific, theoretical, and formal discourse.