4 - The Role of AI in Advertising Workforce

The work dynamics of advertising professionals have been completely transformed with the integration of artificial intelligence (AI). The various discussions on how AI is revolutionizing jobs in the advertising field create an interesting space for further exploration. The use of AI to boost productivity and foster creativity among advertising professionals is a captivating area for investigation. This research, through observational methods, aims to delve into how these advertising workers perceive, interpret, and utilize this technology in their work activities. The objective is to understand the extent of AI usage in their advertising work activities and how this technology is perceived and interpreted by workers in the advertising field. This study will employ a qualitative method with a narrative explanatory approach, a unique and innovative way to provide a deeper understanding of the relationship between AI and Work in the Advertising Industry.